Wednesday, February 25, 2015

Charge the agents for leads? Hmmm . . . not me!

I read this morning that NRT, the brokerage wing of franchise giant Realogy (which owns Coldwell Banker, Sotheby's, ERA, Corcoran, and others) has launched a national real estate search portal called in 42 markets.  Their attempt is to try to compete with Trulia and Zillow (or is it now called Zulia or Trillow after the merger/buyout....hmmm....) was unsuccessful in stopping the flow of listings to them (so far).

So this new website for these companies seems to follow their usual model . . . the company generates the leads and sells them to the agents for a referral fee.

While I do agree that lead generation should be a primary focus of a real estate brokerage company, it is different at RE/MAX Top Realty.  Here, we have a program called "SWEATHORSES:  21 days of effective lead generation" where we don't "feed" leads to the agents; rather, we teach them how to generate their OWN leads and build their OWN businesses!  This is a completely different philosophy and business model.

I know that many of my competitors have sunk to the "generate/sell leads" position; however, we just won't do it . . . at least not while I'm around!  lol  (still need a

Even if some agents don't "get it" and leave for the codependent model of buying leads from their office, then so be it.  This is a business for entrepreneurs and requires diligent efforts to learn and grow.  Real estate is NOT a sales job . . . it is business building!  You build your own business within the business . . . and we teach, coach, mentor, model behavior, and embrace mastery of skills as you do.  Systems are duplicable . . . learn the best.

Are you a true entrepreneur?  Or, do you wish someone would just sell you customers?  We want business people, intent on building and living a life of abundance.

Build right.  Build your business.  Build a system.  Why fool around with anything but The Top?